CloseFactor - 5 Reasons Why Your ICP Is Wrong
5 Reasons Why Your ICP Is Wrong
Dec 01, 2022
Defining a crystal clear ideal customer profile is a must have for revenue teams. Without it, you're sending your team down a one-way street to lower ROI on programs, longer sales cycles, and missed revenue targets.
Mike Smith, a 2X pre-IPO go-to-market vet with over 15+ years in B2B marketing, uses the power of data and machine learning to deliver visibility into hyper-targeted personas. Revenue teams that have worked with Mike have seen a 90% correlation between MQLs and closed won deals.
In this event, you'll learn all about
- Mistakes revenue teams make when building their ICP
- Examples of good and bad ICP definitions that we've seen
- A proven framework for how to better define your ICP